Generate Anti Personas

Generate wrong customer profiles (anti-personas) — people who should NOT use this product — to sharpen positioning. Requires generateStrategy first.

When to Use

How to Use

Location: The 'Anti-Personas' tab

  1. Navigate to the 'Anti-Personas' tab via the left sidebar or top menu.
  2. Observe the credit cost badge displayed next to the 'Generate Anti-Personas' button.
  3. Click the 'Generate Anti-Personas' button.

What to Expect

The app displays a loading indicator, then generates profiles of ideal 'wrong' customers (anti-personas) who should not use the product, helping to sharpen positioning, within the 'Anti-Personas' tab.

Prerequisites

Limitations

Related Features

Generated Apr 6, 2026 by programmatic